Medibrix · Norway to India
Business development in India for Medibrix’s healthcare platform, informed by the needs of optical retail, ophthalmology and pharmacy organisations.
Context
Medibrix is a Norwegian healthcare technology company whose platform brings booking, clinical workflows and patient follow-up into a connected service. It serves optical retail, ophthalmology and pharmacy settings.
For Indian healthcare operators, the relevance of a platform depends on how it fits their services and clinical workflows. Our focus is on organisations with a defined need and a reason to consider the platform.
The work
Pro-Kit 5 identifies where Medibrix’s platform is relevant to Indian healthcare organisations and develops those opportunities through direct customer engagement. Our contribution is the judgement behind that process: understanding the organisation, establishing the need and assessing whether interest has a commercial basis.
Each opportunity is developed with enough context for a substantive discussion: who is evaluating the platform, what they want to address and why it matters to their business.
Our contribution
Assessing potential customers by their operating profile and the relevance of the platform to their services.
Understanding the customer’s interest and establishing the basis for a substantive platform discussion.
Engaging the people responsible for assessment and preparing the context for a relevant exchange with Medibrix.
Documenting the customer context, expressed interest and discussion priorities so the Medibrix team can assess the opportunity.
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