Context
The evidence a brand needs before entering India
Independent eyewear brands need to understand who responds to their collection, which products attract interest and whether a suitable distribution route can be developed. IEAF is designed to give those questions a practical setting and a documented response.
The founding edition will take place from 9–11 January 2027 in Hall 1 at Bharat Mandapam, New Delhi. It is presented by Optician India and Pro-Kit 5 within International OpticsFAIR India 2027.
The work
Developing the forum around commercial decisions
Pro-Kit 5 leads international brand engagement and commercial coordination, bringing brand qualification, collection preparation and market-response documentation into a single programme. The aim is to give each participating brand a useful basis for its next decision on India.
Optician India contributes optical-industry knowledge, editorial support and access to its professional community. Together, the two organisations are developing a forum in which retail interest and potential distribution relationships can be assessed alongside the collection itself.
